This site is the online home of the discount beauty retailer, Ulta. The home page displays current sales and promotions with images. The main categories include ‘Makeup’, ‘Skincare’, ‘Fragrance’, ‘Bath & Body’, ‘Haircare’, ‘Tools’, ‘Travel’, ‘By Ulta’, ‘Men’ and ‘Gifts’. Users may also select links for more information on the company’s free samples, rewards program, store locations, salons, the current ad flyer and on sale products. Users may choose to shop from an extensive drop down list by brand name. Featured blocks display ‘Top Brands’ and ‘Best Sellers’. The company offers shaving, cleansing, moisturizing and haircare products specifically for men.
The ‘About Ulta’ block near the bottom of the home page provides links for information about the company, site policies, investor relations, scholarship funds, careers with the company and more. The ‘Shop’ block repeats links for shopping options and contains links for gift card purchases and a subscription to InStyle magazine. Customers may request up to three free samples per order and shipping is free for orders over $50.
This site may be followed on Twitter and Facebook and users may sign up for newsletters. The site is VeriSign Secured and was featured in the Internet Retailer as one of the top 100 websites in 2009.