Sephora is a popular beauty chain that originates from Europe. The Sephora Company has extended its reach to the US market. Sephora.com one the company’s websites was launched in 1999 in order to promote and sell beauty products. The website currently offers 13,000 products from 200 different brands. On the site customers can shop for fragrances, cosmetics, skincare, hair care, and bath and body products. Customers can also learn about beauty trends, and receive advice and tips. The company caters to a mostly female audience, but men will find some products that they can purchase. On homepage Customers will see images of the day’s featured products. The bottom of the homepage has links to beauty information, beauty tips, and links to newly added brands on the site. Customers can shop under the categories of Sephora favorites, what’s hot now, just arrived, best sellers, top rated products, beauty insider, and sale. Customers can shop for products from a specific brand from the alphabetical list of 200. Lastly, customers can shop for products directly from the main sections: makeup, skincare, fragrance, bath & body, hair, tools, men, and natural & organic. The tools section contains products such as brushes, sharpeners, mirrors, scissors, shears, tweezers, curlers, and even accessories like makeup travel bags. In order to ensure that they have not completely abandoned the male market the company has a male section containing male beauty products.