This is a networking site for business professionals, aiming to connect marketers to affluent, ambitious, and influential potential employees. You can sign up for an account, create a professional profile, connect with other you, and recommend job candidates, industry experts, and business partners to others. You will be able to create, organize, and maintain a list of contact details of people you know and may have worked with before. You are encouraged to create a full profile with as much information as possible, including a small professional photograph and detailed education and employment histories. You can accrue both “connections,” or contacts, and recommendations from other you, which further encourages networking and boosts your Linkedin status. You can gather how employable or trustworthy someone is from the number of your associates who list them as a connection, or recommend them as an employee, for example. You can decide between one or more of several reasons you are willing to be contacted, including “looking to reconnect” and the more professional business networking option. You can join a “Linked Group,” which is an online group of people who have all graduated from the same university or worked in the same company, and make connections there. As a member you can also get answers from “LinkedAnswers,” a search engine free for the Linkedin community. You can even add a reading list from Amazon to round out your profile and supply potential contacts with more things in common to connect over.

LinkedIn has members from all five hundred of the Fortune 500 companies, as well as an array of major names in industries that include technology, financial services, media, and fashion.

College graduates enjoy this site and it attracts an affluent, educated audience.