Zoomerang.com is a website launched in 1999 that provides free and premium online survey tools. This site is owned by Market Tools, Inc, a technology and solution provider of customer insight management tools.

The homepage features a brief explanation of the services offered by the site, as well as a ‘Quick Links’ section with a list of top surveys, and links to demonstrations, webinars, survey tips, and survey respondents.

The ‘Online Surveys’ section displays a brief overview of how the company’s online surveys work, a comparison chart of the different plans available, and a list of surveys by category, such as employee satisfaction, customer satisfaction, and market research.

The ‘Online Sample’ section provides information about using the Zoomerang Sample, a pre-screened panel of people who have agreed to take surveys, to test market campaigns and product ideas. This section also provides links to a ‘Service Bureau’ section, which features information about the company’s survey and hosting service; a ‘Survey Services’ section; and an ‘Enterprise Surveys’ section developed for marketing and research professionals.

The ‘Resource Center’ provides links to webinars, survey tips, success stories, a survey demonstration, and the Zoomerang community, which consists of the company blog at zoomerang.wordpress.com and the company’s social networking profiles on Facebook and Twitter.

Once registered, members can create free surveys by selecting the ‘Create a Survey’ link, selecting a template (optional), and adding questions to the survey. Members can select several different question formats, such as multiple-choice, open-ended, and rating box. Once the survey is complete, members are provided with a link that they can use to post the service on their blog or website.