Switchboard was launched in February 1996 and since then has offered advertising solution and internet-based yellow page services. The company helps customers find the business they are looking for, and it helps companies reach customers through interactive ads. The website makes it easy for customers to compare, and decide which businesses are best for them. Customers can choose their company based on location and product. The website is divided into find a business; find a person, maps & directions, search by phone, area & zip codes, and web search. Users can search for businesses based on distance, category, location, and name. They can use the white pages, and public records to search for people. Users can also find maps and search for driving directions. Users can search for unlisted & cell phone numbers, perform reverse address searches, and reverse phone searches. They perform zip code search, perform reverse area code search, and reverse zip code search. The website also contains a search tool in order to browse the web, images, audio, video, and News. Lastly the users can find links on the site to perform such actions as email lookup, neighborhood information, and find history on homes. The website offers many tools to help users find what they are looking for.