Sports Authority operates over 450 stores in 45 states. The company tailors its products around customers who it knows that are passionate about what they do. Sports authority sells products that specifically target athletes, sport lovers, and those who love activity. The homepage of the website features new products, sales, and links to popular brands on. The products on the website are classified under fitness, apparel, footwear, team sports, action sports, golf/racquet, games, fan shop, outdoors, and outlet. Under fitness users will find well known exercise equipment such a BowFlex. They will also find fitness equipment based on the type of activity: boxing, cardio equipment, cycling, elliptical machines, fitness accessories, fitness packages, kids’ fitness, massage & relaxation, mixed martial arts, running, sports medicine, trampolines, treadmills, weight training, yoga, Pilates, and toning. Next customers can find shorts, jerseys, under amour and other apparel to help them look and perform better at their activities. The website sells men, women and kids’ shoes to match their apparel, sport, or activity. Customers can target gear for specific sports and activities. They will find products for: baseball, basketball, bowling, cheerleading, cricket, field hockey, figure skating, football, gymnastics, ice hockey, lacrosse, roller hockey, rugby, soccer, softball, sports training, track & field, volleyball, water polo, wrestling, golf, badminton, tennis, racquetball, squash, BMX biking, IN-line skating, kneeboarding, mountain biking, paintball/Airsoft, skateboarding, snowboarding, waterboarding, and waterskiing. Lastly customers shop for equipment based on different games and outdoor activates. Also the website features fan shop where sports fans can find products to sport their favorite team or organization.