Cabelas.com is an ecommerce website that sells clothing and equipment for outdoor activities such as camping, hunting and fishing. While the site is visited mainly by men, they do offer a wide variety of women’s and children’s apparel and outerwear.

The site offers products ranging from apparel and outerwear to weapons and furniture and all products are accessible from the top and left hand navigation menus. There is also a ‘Bargain Cave” section that features a wide variety of price reduced products.

The site has various specialty areas including the Gun Library, where visitors can purchase from a wide selection of firearms; the Boat Shop, where visitors can see a list of new and used boats for sale; the Outdoor Adventures section, which lists the many Cabela’s sponsored hunting and fishing trips; and the Trophy properties section, which shows a listing of properties for sale. The site also offers a full service online travel agency that books trips ranging from family trips to hunting expeditions; and assistance with applying for big game tags.

The ‘Outdoor Info’ section provides information about wildlife regulations, product reviews, and links to the trophy room and forum. The site also provides an extensive customer service page which includes access to a ‘Questions and Answers’ section, and the ability to chat online with a representative. The ‘Cabelas Club’ link allows the visitor to apply for Club Visa program they offer and the rewards card that provides discounts and special offers to members.