A comparison shopping site that allows shoppers the opportunity to purchase from several websites simultaneously. Shop.com offers visitors the choice of their universal shopping cart or purchasing straight from the other sites’ shopping cart. Gift shopping, including purchasing and shopping with gift cards, is very popular on this site. This may be due to the site’s gift registry. Shop.com boasts that there are hundreds of merchants to choose from. The site allows you to shop by site or store, brand or department. Shoppers can also browse merchants who are offering free shipping, coupons, and special deals. There are several online buying guides offered on shop.com to aid in online consumer decision making. The most popular searches on the site are for clothing, shoes, handbags, cosmetics, and fragrance. Shop.com also offers free ecards for any occasion. Spanish speaking visitors can shop at shopespanol.com. When visitors get tired of shopping, they can entertain themselves with the ‘Cart Me Away’ shopping game or enter a number of contests and sweepstakes. Of the almost 5 million shoppers that use shop.com most are affluent, adult females. Online shoppers enjoy the wide selection of products on one site. The site is fairly easy to navigate with a great deal of search tips and help available.