A popular comparison shopping website, where shoppers can compare prices of products to get a better deal. The site attracts mostly women and people that are 50 or older. While the site also attracts wide range ethnicities, most of the site visitors have no college education. The most popular page is the ‘Home and Garden’ page, where users can find furniture, décor and plants for the home or office. On the site, there is the ‘Going Green 09’ section, where visitors can locate energy friendly products and the ‘Shortcut’ section, where users can get to the most used comparison pages quickly. The site also has an ‘Electronics’ page that has cell phones, GPS navigation systems, and all of the other latest electronic devices. The Jewelry & Watches page has necklaces, cuff links, and other items. There is also a ‘Toys & Games’ page that has an assortment of children’s toys. The website has a wide variety of products and it gives you the ability to compare prices with other web sites online. Shopzilla.com users say that the site easy to navigate and is also user friendly. Most of the reviews say that shopzilla ’is simply a great site’.