Search Engine Watch is an informative website geared towards website owners and writers that assists users in optimizing their websites and articles for search engine placement. The site offers instructions and explanations about how search engines work, so writers and webmasters can work to increase their ranking in search engine results. Search Engine Watch offers information on the basics of search engine marketing and search engine optimization. The site provides guidance for building a search engine optimized website from the ground up, to ensure proper success of the site.
Search Engine Watch offers up to date news on developments concerning search engine optimization that would be of interest to writers and webmasters. Additionally, visitors have access to information on basic optimization, as well as information to learn the importance of promotion and link building, social media marketing, and various types of search marketing. Finally, users can access the Search Engine Watch forums to discuss website optimization issues using a range of search engines including Google, Yahoo!, MSN, Ask.com, and many others. Users can ask questions on a range of topics related to building an optimized website to receive advice from the Search Engine Watch community. Overall, visitors to Search Engine Watch can learn about the basics required to build the popularity and search optimization of a website.