Rei.com is an online shopping website that focuses on outdoor gear, clothing, and accessories. The company started small, but now boasts more than 80 stores nationwide. The company takes a lot of pride in the products since they design their own brand REI gear and clothing. The also donates money early in order to support conservative efforts across the nation, it sends volunteers to help build trails, clean up beaches, and teach other ethics to kids. The homepage displays featured REI gear and clothing. It also displays REI news and company benefits. Consumers can find products under the categories of kids’ clothing, men’s clothing, women’s clothing, shoes & boots, camping & hiking gear, climbing gear, cycling, fitness, outdoor lifestyle, padding, travel, alpine skiing, Cross-Country Skiing, Telemark and Randonee, snowboarding, and snowshoeing. The most popular gear on the website comes from these categories backpacks, bikes, books, maps and DVDs, car racks, dog gear, electronics, gift cards, GPS, jackets, luggage and day bags, sales and clearance, sleeping bags, strollers and bike, trailers, sunglasses, tents, and watches. The remaining products and information on the site are organized under REI-outlet, REI adventures, expert advice, gift registry, find out, and stewardship. The products on the website are actually sold from the REI-outlet. In the REI adventures the website gives visits about destinations they can travel around the world. The website also gives an estimate cost for the trip which depends on the length of the trip. The website organizes its trip information and ideas by continents and regions. In the expert section visitors will find articles, videos, and tips on how to perform many tasks like fixing and installing gear. This is a crucial site for the outdoors man, but anyone can benefit from visiting REI.