A searchable online catalog of the popular electronics store, Radio Shack. Consumers can purchase everything from computers to digital photo frames or gift cards. Products are divided into ten categories, each having several subcategories. Visitors here can also research the latest electronic gadgets, which accents the Radio Shack slogan, “You’ve got questions, we’ve got answers.“ Consumers can also apply for rebates or visit the online learning center which offers courses on what is happening in the digital realm. The website also has a store locator. Though this site is visited primarily by adult males, a large number of adult females shop online at radioshack.com. Radio Shack touts itself as being ‘one of the nation’s most experienced and trusted consumer electronics specialty retailers.’ Battery search is very popular on this site, according to page views. Also, very popular at radioshack.com is the ‘Trade-In’ section. Here you can enter information about your outdated electronics, have it appraised, ship it to Radio Shack, then they will send you a gift card for the items valued amount. Some visitors do have issues with the ‘help’ portion, citing that ’they (Radio Shack) can no longer help you with some issues after the sale is made.’ The website is very similar to any shopping site; very little experience with online shopping is needed in order to navigate the site.