Prweb.com was started in 1997 and since then it has become a source for innovation. Since its release the company has affected how many businesses organize and distribute their news. The website allows businesses communicate with their audience. The company allows business to directly reach consumers, prospects, analysts, and the media. During its years of operation the company has provided many innovations for its users such as SEO optimization for press releases, social book marking tools, podcasting, and featured videos. The homepage of the website contents plenty of information. On the homepage users will find links to the latest headlines, free how to webinars, customer testimonials, archive news, and useful links. The website is organized under why Prweb, customer examples, pricing, tools & tips. The “why Prweb” area is divided into various sections that attempt to display the advantages of the company. For example, the company claims that it drives traffic, increase sales, easy to use, cost effective; generate publicity, and measures results the customer example section displays portfolios of companies that Prweb has worked with. Prospective users can visit the pricing section in order to find pricing packages that match their business. Users will have to create a free account first in order to have access to these services. However, non registered users will have access free business tips and articles.