The retail website reaches over 1.5 million people monthly, primarily a 50+ audience, educated and affluent. This site is dedicated to finding deals on a variety of products. The home page is very basic, comprised of two lists: Top Searches, and Popular Products, with one long search bar over them both. Users are directed to the shop of their choice where they can buy the product of their choice. But at the bottom of the page, the fine print informs users that though ohdeal.com strives to provide accurate information, they are not responsible for any errors in product related information on the service. They encourage users to verify information with each merchant and to report errors in pricing or information to OhDeal. The site features links to vendors as well as ads for free downloadable products. Listings are sponsored, and each page offers sale products as well as a price comparison tab below a photo of each product. There is a weekly sale alert to which clients can sign up, giving their email address. Users are assured that their email addresses are not sold to third parties. Users are directed to a site which asks them to choose what they normally shop for, though these choices can be changed later.