A good retail website. Nike.com is the official website for Nike, Inc., a major equipment and sportswear supplier. This interactive website features an online store where you can customize apparel and shoes.

Almost anything on the site can be customized in the NikeiD Shop. Here you can choose from many colors and change almost everything on your item. The step-by-step process ensures that you will get the results you want. You can always change or edit your selections, right up until the very end. If you want to save your item, you can save it in your “locker” and resume your customization at any time.

In order to save creations in your locker, you must create an account. Once you become a member you can take advantage of free returns, early peeks at new gear and access to exclusive collections, and the ability to access your locker to store your creations.

You can email your creations to friends so they can see what you have done. You can also print a copy. A useful tool is the order status option. Here you can check the status of your shipment online.

There are also links to other Nike pages, such as, Nike Basketball, Nike Football, Nike Pro, Nike Soccer and Nike Women.

This site also features a clearance section where you can find last minute deals and just reduced items.

This website is popular amongst teens and has a more female audience. This site also attracts an affluent audience and is popular amongst college graduates.