Nick Kicks was started as effort to end the frustration of shoe enthusiasts being relied on message boards and forums for information pertaining to sneaker release dates, pricing and availability only to receive a lack of in depth and correct information. Nice Kicks offers readers a daily destination where credible information, the history of the sneakers, and an expert’s opinion is made the priority. In a few short years, Nick Kicks has established itself as the leader in sneaker information on the web, growing from a few hundred visitors a month, to now reaching over 2 million unique visitors, and boasting 9.1 million page views. They encourage their visitors to stick with them as they have a lot in store for the future f the site. However, they do welcome all feedback. The website also the visitor to search through four different categories of the website: home page, features, release dates, and community. Also, since there is a very large variety of shoes reviewed on the website there is a search tool which makes it easier to search for a specific pair of shoes. There are also many pictures in many different angles for each shoe.