The official web site for the popular magazine ‘National Geographic’ and the television show the ‘National Geographic Channel‘. The site has information on animals and geographic features from around the world. The site is mostly visited by women and those with children. The audience is made up of an affluent crowd, with a high index of graduates and post graduates. The most popular page is, the ‘Travel and Cultures’ page, where viewers can search by continent, country, or city and find out cultural and geographic information. There is also an ‘Animals’ page, which has facts and photos on animals of all kinds that are living today, as well as prehistoric. On the site there is also an ‘Environment’ page that has information on global warming, natural disaster’s, and habitats. The ‘History’ page hosts videos, photos, news, and information about historic events. Other pages include ’Maps’, this page has all kinds of maps including historical and population maps. The ’Music’ section has featured videos and music from everywhere around the world. The ’Science & Space page, offers space, earth and prehistoric science theories and stories. The web site is user friendly, easy to navigate and has a lot of facts, stories, and information. Reviews on the site are positive; people enjoy reading the magazine as well.