The company uses media and telecommunications to advance excellent teaching in America. The program is carried out by funding and distribution of educational video programs tied with print media for the development of teachers from k-12. The company helps teachers increase their expertise and improve their teaching methods. The company also has programs that are geared towards students in the classroom. The homepage features a simply design with most of its content sitting on the center of the homepage. The homepage contains vertical tabs labeled spotlight, interactive, arts, foreign language, literature and language arts, mathematics, science, social studies and history. Under the spotlight tab users will find the latest news relating to the company. The interactive sections features fun learning projects that teachers can implement. The art section features information and advice on how schools can increase and improve the art programs from k-12. The last three sections are focused on the core subjects. Users also have the options to share all this information thorough print, email, Digg, MySpace, Facebook, Google, Live, Stumble Upon and more. The website organizes its main content under the categories of about us, view programs, workshops/ courses, distance learning, and purchase material. Users can also find material in the search bar.