J.C. Penney is one of America’s oldest retail stores, having been in business since 1902. JCP.com is the online presence for J.C. Penney (“Penney’s”) which is based in Plano, Texas.

Once a small dry goods store in Wyoming, J.C. Penney has evolved through much of the 20th century as a catalog retailer with retail stores in larger markets. The website was launched in 1998 and is now one of the largest retail site on the web, with over 1 billion in sales.

Almost two-thirds of visitors to J.C. Penney online are female, with over half of them (55%) over the age of 35. 81% of visitors are Caucasian, with an unusually high percentage of African American users (10%). Of the 3.2 million monthly visitors, almost half have no college education.

On the site itself, products are grouped by those appropriate for women, men, kids, and babies, as well as by category (shoes, jewelry, home, and toys). An outlet store is available for clearance and out-of-season discounts, and there is a store locator to help the user find the nearest J.C. Penney store. You can search for a particular item by using the search engine, shop announced sales, purchase gift cards, or join their rewards club for additional discounts.