The web site for the popular and well known retail store J. C. Penney that sells everything from clothing and shoes to toys and tools. Most visitors to the site are women of all different ages. The popular page for the site is the ‘Store ’page, which has a store locator, where you can find any J. C. Penney store in your area. On the ‘Store’ page, shoppers can sign up to receive store ads, view and print coupons, and find out where new store are going to be built. The ‘Gifts and Registry’ page is also a popular page, where users can purchase gift cards, gifts and flowers. There is a ‘Brand’ page as well, where clothing and home furnishings are listed by the brand name. On the official site itself you can make purchases, receive customer service, and track orders. There is also a place to sign up for a membership to receive rewards. There are a lot of good qualities to the site, it is convenient and has a wide selection of merchandise. The site is also user friendly and is for anyone who wants to shop J. C. Penney online. Reviews say ‘it is the largest and most popular online catalog‘.