Fisher-price.com is the official website of Fisher-Price, a subsidiary of Mattel Inc. that specializes in toys for infants and young children. The site is primarily a store for Fisher-Price’s products, where you can find all sorts of items from dolls to larger “playsets.” You can browse by age appropriateness or by the type of toy, or you can search the store directly. You can request a catalog to be shipped to your address, if you prefer. In addition, the site sports information and tips for parents, grandparents, and expecting parents on fun things to do and what kinds of toys are appropriate for kids at any given age. For parents, you can see this parenting guide on the front page, near the top. You can also check out information on toy recalls and on the store itself in the appropriate links on the left.

Fisher-price.com is a useful website for anyone looking for toys for their toddlers and young children. The tips and activities that it offers are also useful for someone looking for advice in raising toddlers or young children. The site’s audience is largely female, young, and Caucasian, and visitors to the site tend to also go to children’s toy websites, baby websites, and baby apparel websites.