Emusic.com was first launched as a CD retailer in September in 1995. In 2000 the company launched the world’s first digital subscription. Since 2004 the company has increased its subscriber to more than 400,000 million, and has sold close to 300 million downloads. Emusic.com claims that it offers an alternative to mass market digital retailers tailors to the under served group of music listeners from the group of 25 to 50. On the bottom of the homepage customers will find a list of the genres offered by the site. The website caters to Indie rock, classic rock, hip-hop, R&B, country, Jazz, classical, and guilty pleasure. Each category contains popular artists from that genre. Users can follow the hyperlinked artists name in order to view the artist’s bio, every album released by the artist, the artist’s current rating on the site, and a list of related artists. Also there is a section on each artist’s page that shows the artist’s music that the site recommends. On the homepage user can agree to try the website for a seven day free to and receive twenty five downloads. If users sign up for a paid subscription of 15.89 they will receive 35 free downloads. The website ensures that the music downloads will work on any MP3 player, and users will have access to over 6 million songs.