Avon is a name known around the world. From a door-to-door business founded in 1886, it has grown to a $10 billion worldwide industry.

Avon products were once only distributed by “Avon ladies” and advertised through the extensive distribution of catalogs. Word-of-mouth and selling to friends and family was the primary method of creating sales until recent years when online sales began. Currently, over 2.3 million Americans access the Avon.com site, three-quarters of whom are women.

The average Avon online customer has a lower income, with 22% of users having an income of less than $30,000. Half of all visitors have no college education, and almost 20% of users are non-Caucasian.

The Avon website allows visitors to view the entire line of Avon products with in-depth descriptions for each one. Users can link up to a local Avon representative or order online. In addition, Avon is making a name for itself by being one of the leaders in female-based philanthropy. A large part of the website is devoted to the ways Avon raises money and dispenses funding to charities that assist women.