The official site for the World Wrestling Entertainment draws traffic from both male and female sports fans in the U.S. The site offers information on wrestlers, wrestling memorabilia, auctions, pay per views, live events, and corporate information. Fans can find information and send messages to their favorite wrestling personalities by clicking on that wrestler’s particular profile. Those who wish to visit the profiles must register to do so. Registering consists of typing in your email address, a password, a user name, and date of birth. Fans may also opt to receive email newsletter or mobile alerts. Wwe.com also has a site just for kids. Wwe kids offers wrestlers’ profiles and information on a level more suited to younger fans. Those who visit wwe.com also visit fantasy sports sites and gaming sites. Reviews on this site are on the positive side, stating that they get ‘all the information they need and then some’ and ‘this is THE site for pro-wrestling lovers.’ Wwe.com offers an estore on the site where fans can purchase wrestling related items. However, the most popular page on the site tends to be the auction page where fans can bid on a wide variety of wrestling memorabilia.