Woot.com is a self-proclaimed online store and community. This site sells one item per day and members may comment on the item. The sale of this item begins at midnight United States Central Time and ends when the product is sold out, or at 11:59pm that day, whichever comes first. After that time the item is discontinued and no longer available. The maximum quantity of a product a member can buy is three.

Directly under the prominent log in button on the home page it reads “Hi! Are you new? Start here.” This link leads to a personal information page and request for credit card information. The link for Terms of Use and frequently asked questions lead to the same page. The privacy policy for Woot! Promises to never collect information about a user’s IQ, shoe size, religious beliefs or ask for explanation of where a scar came from. This site offers no shipping options, no customer support and no excuses for any of the above.

Woot.com is a top 2500 site based in Dallas, Texas. The site does display email contact information. Visitors to this site tend to be middle aged Caucasian males from the United States in a middle income bracket.