This site contains a virtual world that mirrors that real world. Users may buy and sell virtual real estate, become a virtual agent for a celebrity, and own virtual domain names. The premise is a game where average people can buy, sell and own assets. Increasing the value of assets by generating traffic to the user’s site(s) increase the value and the profit margin at resale.
A basic account is free to adults 18 or older. Members are given a celebrity website to start play. The ‘Celebrities’ page allows users to search for celebrities by name and indicates if there is an existing page on the site for that celebrity. Multiple searches did not return any unused names. All other assets must be purchased with real money. Deposits may be made by major credit card or PayPal. Deposits of less than $20.00 are charged ‘merchant fees’ of $.35 + 3.75%.
Users are encouraged to use site widgets on social networking sites and existing blogs. It is also suggested users link to their pages on this site in emails and other communications. Ads are put on site pages and after users ‘Pass Go’ they will earn ad revenue from page hits. ‘Passing Go’ equals achieving 10,000 hits. After this mark has been reached users earn from $.50 to $1.00 per 1,000 page hits.