This is a retail site for children, with interactive activities within an online community. As a guest you can make virtual crafts and read information sheets. In order to access the site beyond these activities on login page, you can create an account. All games, house-making, pet-buying, pet-tending is available once you have logged in. In order to create an account, you must buy a Webkinz stuffed animal, each of which costs about fifteen dollars. Each toy comes with a tag with a code on it, which you need in order to activate your account. For example, one stuffed toy allows you to have one penguin pet online. If you get another Webkinz stuffed toy, you can put it on the same account as your other toys.

You can monitor your pet’s well-being – happiness, health, and hunger levels – via a small bar on the bottom left-hand side. You can buy items for your pets with Kinzcash, which you earn by playing games. You can buy food for your pet in the store on the bottom of the page. You can make your pet healthy by taking it to the “Clubhouse,” going to the fitness room, and encouraging them work out, which does not cost any Kinzcash. To make them happy you play games with them, and generally engage them – sometimes, for example, tasty treats make them happy.

You can aggregate items, including food, furniture, and coupons, under “My Stuff.” You can be givens as gifts over “Kinzpost,” which is a means of sending a letter or present to other players.

Under “Things to Do” you will find games to play, in the “Arcade,” and stores to visit. Subcategories of each are available, which include a regular store and the more specialized “Arty-facts,” which sells rare objects.

Webkinz.com attracts a very young, affluent audience. Slightly more females than males enjoy this site.