This site is all about Volvo vehicles. The site is small and compact but action packed and visual with photos of cars. The site has some grey and green accents. The top of the site has home, about Volvo, community, offers and a search box in the right corner. Then the titles are Explore All Models, Crossovers, Wagons, Sedan, Coupes and Sales and Service along with a link to find a retailer. Under the titles are the Letters and numbers that stand for each of the vehicles.
The middle of the page has moving cars and the titles Safe and Sound, 5 Year Warranty, 5 Year Wear and Tear and 5 Year Scheduled Maintenance. Then the main title in the box is best in Class Coverage Plan from Volvo-The 2010 Volvo XC70 and the information for leasing with a click on link for all the details. The bottom of the page is made up of three small sections titled Join the community, Scandinavian Design and Six Months Introductory Sirius Satellite Radio along with a an ad. The bottom has the links for contact us, privacy policy, copyright, site map, keep me informed, update my contact info and a share and send buttons.
Many users of this site are middle-aged males. This site attracts Graduates and Post-Graduates as well as a more affluent crowd.