Unrealitymag.com is an online magazine (entitled Unreality) that covers movies, video games, television, and generally everything considered fictional and “unreal.” The site is primarily in a blog format, with a blog feed of new posts in the center of the page, major post categories (movies, video games, television, lists, reviews, and images) on the right, and links to the site’s store, the site’s blogroll, and some popular posts just below. The site’s content includes all sorts of popular culture fiction, both fantasy and science fiction, from Transformers and Tron to True Blood and the Little Mermaid. Many blog posts, normally ones that feature links to top 10 or similar lists, have multiple other links to often completely unrelated topics. The site’s store is not actually hosted on the website. The links on the right take you to Unreality’s Cafepress site, which features various Unreality and Uncoached (a related men’s popular culture website) T-shirts. Both Unreality and Uncoached can have very adult content, though Uncoached, as a self-proclaimed men’s site, has more. Unreality is dotted with various advertisements, varying from those of similar subject matter to the site, like World of Warcraft ads, to those that have nothing to do with what the site is about, like New York Times ads.