Trust-guard verifies websites in the United States, the United Kingdom, Canada and Australia. The site reaches over 814 thousand US visitors per month, and just over 50% of their users are female. Trust-guard.com features links to testimonials from satisfied customers, as well as a Return on Investment (ROI) calculator that demonstrates the efficacy of trust Seals on websites. Trust Seals are awarded by proprietary companies to business web sites to display in order to boost consumer confidence. The requirements for the displaying merchant vary, but typically involve a dedication to good security practices or the use of secure methods for transactions. Trust-guard’s main menu explains the industry jargon in easy to understand terms, and then offers three different categories of Trust Seals: Security Seals, Business Seals and Privacy Seals. Each tab links the customer to a page that sets out in detail the advantages of using the Seal in question as well as testimonials from customers. The various departments are clearly labeled at the top of the page and the site is easily maneuvered. Users create an account and as members have access to a Trust Guard Member Control Panel where they can: Add or edit website verification information; Get your Trust Seal code, Change seal colors; and test their seals.