True Switch is developed by Esaya, Inc., a privately held company that specializes in online customer information switching solutions for internet service providers, online banking, and financial services and mobile telephony. Many leading internet service providers (ISPs) offer True Switch to help their users move from their old service provider. True switch has proven highly effective in increasing customer acquisition rate and improving retention. The True Switch web site is divided by six tabs. The tabs are labeled Home, Product Info, Download, True Stores, Product Support and about us. Under the product info tab the visitor can find information on how to copy all of one’s personal data, how to notify everyone with the new address, how to forward one’s emails to the new address, and how to cancel one’s old account. Under the True Stories tab the visitor can scroll through a couple of testimonials left be some happy customers. Under the product support tab one can find the help center, my true switch, supports center (FAQS, Privacy Policy, and Terms of Service) and a method to contact the company. The website has a very simple layout that is consist throughout most of the web pages. The load times are very fast since there is only text in the pages.