Headquartered in New York City, Thumb play was founded in September 2004 by Are Traasdahl and Evan Schwartz. Thumb play is the nation's largest and fastest-growing provider of mobile content. Thumbplay.com features licensed music, video and games from some of the world's largest entertainment companies, including: EMI, Sony Music Entertainment, Universal Music Group, Warner Music Group and Sony Pictures Television, as well as several independent labels and artists and video game companies. The website has a tabbed menu at the top of the home page that is shared with the rest of the pages of the website. The tabs are labeled Mp3s, Ringtone, Videos, Games, and Graphic. Under the MP3 tab one can find the latest MP3 song releases as well as a menu that facilitates browsing of MP3s by allowing the visitor to chose from different genres. The Ringtones tabs has shares an identical layout as the MP3 tab with the same menu except with a larger selection in genres. The videos, games and graphics also share the same layout. The website also provides DRM free MP3 sales. In addition, the customer also has a virtual locker in which all of his purchases are saved to be downloaded again later incase of accidental deletion.