scottrade.com is an online brokerage site for people interested in trading stocks and multiple other investment options such as bonds, IRAs, mutual funds, and etceteras. The home page of the website is organized into many smaller portals for features such as branch locator, news downloads, and market information. The bottom of the home page contains more information than most other sites with details about certain types of trading and other caveats about information displayed on the website. The site offers brokerage services for investors to actually trade products, however in addition the site provides a fair amount of research capabilities. The website has an easy-to-navigate top tab display, featuring such information as “why choose scottrade?” and “retirement center.” The site offers a “site map” which displays basically everything about the site in one page for one-click navigation. Scottrade offers several different customized sites depending on the type of trader you are; for example, the “Scottrade ELITE” is designed for active traders. The site offers information about employment with the company, boasting their status as a Fortune 100 “best companies to work for” on the home page. Finally, the common “help”, “contact us” and other sections are accompanied by a “Chinese services” section, which is displayed in Chinese.