The web site for the popular warehouse retail store, Sam‘s Club. The site’s audience is made up of males and females, equally. Those that are over 50 and those that are college graduates are more attracted to the site than other demographics. The most popular page on the site is the ‘Appliances’ page, where the small and large kitchen appliances are located. The sites ‘Home’ page has the ‘top searches’, ‘featured products’ and ‘featured services‘. There is also an ‘Electronics’ page that has auto and home electronics. On the site there is also a ‘Furniture’ page, which has home and office furniture and a ‘Office Products’ page, that features office supplies and accessories. There is a ‘Membership’ page, where you can sign up for a ‘Sam’s Club’ membership and a ‘See All’ page that has all of the categories that are on the web site. The ‘Jewelry’ page has accessories and watches and the ‘Outdoor’ page has lawn and gardening accessories and equipment. On the site there is a ‘Services’ page that has health, personal, and business services, as well as ‘Service Showcase’ column. The site is user friendly and has a variety of products and services. Most reviews on the web site are positive.