The store first started in 1915 as a small store when M.B. Skaggs merged his company with 322 Safeway. Safeway introduce produce pricing by the pound, opening dates on perishables, and nutritional labeling. Today there are 1,775 Safeway stores in the United States and Canada. Different from many other stores Safeway offers some 1,250 products under its brand name. The homepage promotes links to various coupons. Users can load coupons directly on to their club card or print them for store use. Users will find the week’s special on the homepage. They will also find featured products from the Safeway brand as well as other companies. Lastly the homepage features the top 10 recipes on the site, dinner ideas, and tips on saving money. The website is divided into our store, recipes & meals, healthy living, blog, grocery delivery, and summer deals. Customers can locate a store, photo center, find coupons, find information on grocery delivery and more in the “our store” section. Customers can find healthy tips, and nutritional information. The website also attempts to inform customers why some foods like fish are good to eat. Next visitors can visit the Safeway blog and read articles on various subjects. Lastly users can sign up in order to have groceries delivered to their home from a near by location.