Rocker is a woodworking and hardware online store. In 1954 Nordy Rockler started a mail order woodworking supply company in Minneapolis. It was then known as Minnesota Woodworkers Supply Company, and among the products featured in the first catalog were specialty wood veneers and hardware items such as knobs, pulls and table slides. Woodworkers responded positively to having a place where they could always get what they needed. Today, the retail chain stretches across the United States and includes over 30 Rockler stores and over 60 partner store locations. Their catalog has also grown immensely, and is now mailed to millions of woodworkers worldwide. Their magazine, Woodworker’s Journal, is a leading publication dedicated to offering plans, techniques, product reviews and tips to woodworkers. Rockler sells hardware such as hinges, knobs and pulls, drawer slides, cabinet doors and drawers, fasteners among other hardware. They also sell power tools, hand tools, routers, router bits, router tables, clamps and other tools. They also sell wood products such as lumber, veneer, turning blanks, cabinet doors and drawers. They also sell a variety of finishing tools such as finishes, glue, and sanders. For reference they sell books and videos on finishing, furniture, and kitchen cabinets.