With the tagline, “By Consumers, For Consumers,” Ripoff Report is a clearinghouse for consumer complaints. From complaints against landlords and small companies, to large-scale claims of retail injustice, Ripoff Report is a very popular site, ranked 568 on the web.

Over 410,000 consumer complaints have been logged by the company and continue to be posted. One of the key features of Ripoff Report is that once a complaint has been listed, it is not removed, regardless of the outcome of the complaint. Because all complaints can be posted by anonymous posters, the validity of complaints may be questionable, indeed libelous. However, Ripoff Report’s claim is that it simply providing a “freedom of speech” opportunity for consumers to air their grievances. The validity of their claims is not their job to prove. Although Ripoff Report claims to not host advertising, it does indeed sell its own “reports” which claim to help consumers fight fraud, and does utilize pop-up advertising.

Unlike most websites, Ripoff Report has an unusually older user demographic, with less than 2% of users 18 or under. Three out of four users have no children, and 11% of users are African-American.