Pure Local is a website that acts as a hub for virtually any town in the United States. By entering your town’s name or zip code, you can search for businesses, entertainment, government services, or demographic information. Pure Local is aimed at the 50 and over market, and as such, is easy to use, navigate, and understand. There are not a lot of “bells and whistles”, just basic information on the town of your choice.

Among the major categories on this website are Travel, Businesses, Relocation, an Helpful Info. In addition, there is a virtual “yellow pages” of local businesses, a means to search for apartments and jobs, and listings of “things to do” – movies, events, dining, and local parks.

Having just come online in 2008, Pure Local now reaches nearly 3 million people per month, hitting its peak in mid-December 2008. The demographics are predominantly older, white people with lower incomes and no college education. Almost three out of four visitors to Pure Local have no children.