Petfinder is a website devoted to connecting pet adoption groups with customers looking for a pet. Users can search the database for a variety of breeds and animals by age, size, gender and/or location to find a pet needing adoption. The website has a significant female viewer following among mostly older age groups and boats over 3.5 million viewers a month.

After entering search criteria, users can browse through search results while viewing pictures of the animal, the name of the animal, breed, gender, age and the location where the animal is located. Viewers can click on the animal’s name to get a full description of the animal and see additional photos. Vital information, including shots, house training and spade and neutering information is also included. Viewers can either submit an online application to adopt the animal or can click on the sponsoring adoption center’s website link directly.

The website also contains a variety of useful information for pet owners, animal lovers and prospective adopters. Viewers can search for an animal welfare group by location to gain information on the group and their activities. Users can gain information on almost any pet available through a comprehensive web page dedicated to animal information as well as receive training tips and information via web videos posted on the website. The website also contains message boards and blogs as well as a Classifieds section containing ads about adoptions, lost pets, found pets, and pets wanted.