Opendada.com reaches over 1.3 million U.S. teens monthly. The site is a self-serve affiliation program that allows users to advertise Dada.net MP3s and Ringtones on their web and mobile sites and earn money for each referral. Users register for an account and must submit their name, email, phone number and a website URL in addition to standard information such name, email and password. The site attracts users who typically visit ringtone sites. The home page features tabs linking users to partner services such as Mashery, an API management service which enables companies to leverage web services as a distribution channel. Dada has created a Web 2.0 experience around its catalog of music and entertainment content, ranging from full-length audio and video to ringtones and games. The service manages several direct-to-consumer offerings, including a full portfolio of web-based services centered on the discovery and consumption of music. Users are offered three ways to start selling MP3s and mobile content from their site or application: Link Builder & Dynamic Landing Pages (Get a URL to link to the Dada.net Web or Mobile dynamic landing pages.) API: (Choose the SEARCH API to deep-link user content with Dada.net catalog of Ringtones and MP3s) or the user can integrate their web site with MP3s and Ringtones by using the CHART API. openDada offers a variety of charts by genre and media type.