Nexac.com is the online presence for NextAction which is an online database marketing company. Nexac is used by online marketers (retailers) to acquire and maintain new customer relationships, and optimize purchasing by compiling and providing extensively detailed information on particular market segments.

By analyzing retail information, clickstream data, and combining that with psychographics, demographics, and geography, Nexac data is focused and personalized for each client.

The Nexac website is itself only a link to the marketing site (www.nextaction.net), which tells more about the company and invites direct marketers to contact them for more information. Nexac is a member of several online advertising bureaus and professional organizations and the site allows individuals to “opt out” of future mailings from the company.

Over 4 million people visit the Nexac website every month, 61% of whom are female. Most visitors are older (59% are 35 or older), and 12% are African American. Nexac is ranked 309 online, presumably because of the number of people who are visiting the site to unsubscribe from various online retailers.