The official website for the National Basketball Association, nba.com has a reach of almost seven million viewers a month, of which a majority are male in gender. The website features a variety of news articles and coverage, feature stories and columnists, multimedia clips, team coverage, and product merchandise.

A featured highlight of the website is the comprehensive collection of photos and videos from previous games and interviews with athletes and league officials. Viewers can also see a vast array of statistics and scores from league games and see upcoming schedule information. The website also includes a few interactive games for viewers, as well as contests and sweepstakes. Users that create accounts can post blog responses, sign-up for league news and feeds for featured stories and articles, and receive special product offerings via email. Viewers can visit the online store and purchase various league related memorabilia, including jerseys, shirts, jackets, hats, shoes, and a variety of collectibles and office equipment containing team logos and colors.

Nba.com also contains a number of useful links at the bottom of the home page, including information on junior and amateur leagues, upcoming events, information on premier viewing packages and a complete guide to the history and rules of the game.