Nature Hills Nursery, Inc. was originally founded in 2001 as a conifer and deciduous tree nursery. Nature Hills Nursery started as a local tree nursery serving a limited geographic area. Their company has evolved and responded to their customers’ demand of quality nursery products. They continue to improve their on-line capabilities and expand their product offerings. Their mission is to continually improve all aspects of their business in order to exceed their nationwide customers’ expectations . Nature Hills Nursery strives to offer one of the largest selections of high quality live plants and related products, complete with extensive plant information, while maintaining an exceptional level of customer service. They do not sacrifice the personal attention they give their customers in their expanded growth. Nature Hills Nursery has extended offerings outside the tree and shrub products, to in clued perennials, rose bushes and other plants, as well as flower bulbs, seeds and a complete garden center. They plan to continue to expand products to meet the needs of their customers. The website is divided into five main categories. The categories are as follows: trees and plants, garden center, top sellers, garden bytes, and neighborhood. The website also feature a plant finder tool in which the customer can search for a plant by category, zone, sun exposure, and even flower color. The website also offers the convenience of a shopping cart to be able to make multiple purchases at a time.