Melaleuca is a company specializing in green, or environmentally conscious products. The site highlights the importance of green cleaning products, with a video showing how using green products is much safer for the environment. The company was founded over 25 years ago with the mission to provide safe, environmentally conscious products at an affordable price, and offer referral marketing company to help the average North American family get ahead of in life. To this end, Melaleuca’s site offers a personal approach to help improve the lives of its customers, and features videos of the company founder to orient new visitors to the mission of the company and its products. Additionally, the site outlines the personal safety involved in using green products, since use of regular items expose everyone in the household to dangerous and corrosive chemicals.
Melaleuca offers a range of products, including cleaning products, cosmetics, personal care products, food, supplements, and vitamins. Melaleuca also illustrates on their site how their products are considerably less expensive than drugstore and houseware store prices. Visitors can also shop for products designed with diabetic, kosher and gluten-free customers in mind. The site offers discounts to preferred customers, who have referred other customers to the site. Registering an account at Melaleuca online is free for those with a physical Melaleuca account, and new membership applications are accepted via the website.