Look.com is a social utility that connects people with people who look like celebrities, and those looking for people who look like celebrities. People use Look.com to upload an unlimited number of photos, share their matches and meet others who may or may not look like celebrities. In the home page the visitor is presented with a login section as well as another section. In the other section there appears a picture of a celebrity and his supposed look alike. The visitor has the ability to cast his vote on whether or not he believes the person looks like the celebrity. After casting his or her vote the overall results are displayed to the visitor; the percent of voters who believed the celebrity and the look alike actually looked alike and the percent of votes who believed that the two looked nothing like each other. In order to be a part of Look.com one must create an account with them. In order to create an account one must create a unique screen name, enter their gender, enter their year of birth, enter a valid email address and very it. Finally the visitor must enter a password and verify that as well.