The site was first launched in 1999 as www.ofoto.com and then later became kodakgallery.com. The site allows users to view, save and share their photos. The site also allows users to order prints, provides photo editing tools, and photo products. The site contains five tabs: view & edit, share photos, upload photos, buy prints, and shop. View & edit allows users to crop, enhance, and add effects and borders to photos. With share photos users can email albums, create and send cards, calendars, photo books, and frames. With buy prints users have the option to have their professional prints delivered or pick them up at a near by location. Users can buy cards and invitations, collages, CDs, games, mugs, photo books, prints, stickers and labels and digital labels. The site allows visitors to view their album, but to enjoy its complete benefits a user has to register. The registration process is very easy all users have to provide is an email, and first name. Users have the option to add their cell phones; which allows them to upload photos directly from their phones. Registered users can access all the features mentioned above, and also track orders, and manage their galleries. This site which is utilized more by women than men; has become a major tool that helps people print and share their photos with friends and family.