I Love IM is a web-based instant messaging service, which was founded in 2004 as an online version of MSN messenger. Now the website has expanded to serve as an alternative to downloading web messaging programs, and also consolidates the services of several web messaging software programs to provide an all in one place to instant message online. I Love IM offers support for the MSN Web Messenger, Yahoo! Chat, AOL Instant Messaging, and Myspace messaging systems. Users can log into each individual chat service, or log into multiple accounts to chat with everyone on their lists. Additionally, I Love IM offers a “white label” add-on, which allows social networking sites to add online web messaging and chatting capability to their website, free of charge.
I Love IM is funded by support from advertisers. The site boasts a large user base, which typically uses the site for long sessions, and offers a variety of ad options including bubble ads, and custom mage elements. The I Love IM site offers information about their privacy policy for their users, and promises not to sell users’ personal information. I Love IM also promises not to save users’ passwords on their website. I Love IM offers email support to its users, and also provides email addresses for users to suggest changes to the website, and for developers to contact the site to increase their range of services.