ikea.com is the official website for IKEA Inc, a worldwide wholesaler and distributor of home furnishings and appliances. Based out of Smaland Sweden, the company appeals to a predominantly affluent female demographic group and boats over 3 million viewers a month.

Product offerings vary across a wide range of home décor and furnishings, including lighting, furniture, home electronics, storage furniture, sofas and chairs, beds and mattresses, linen and other textiles. Shoppers can click on a category, choose a product, choose from a variety of options (if applicable) and then add an item to their shopping cart. Upon check-out, customers enter billing and shipping information, provide payment in the form of a credit card, verify their order and obtain a receipt, which can be printed for future reference. Items are shipped via postal service, UPS or common carrier.

The company also offers a variety of planning diagrams to assist customers with decorative and floor planning. Customers needing assistance with assembling purchases products can find guides on the website. The site also contains a store locator that gives locations, hours, and events of IKEA stores. Customers wishing to give gifts to friends and family can also purchase gift cards through the company website.