Hollisterco.com is the official website of Hollister Co., a clothing and accessory brand created by Abercrombie and Fitch that caters specifically towards the Southern California surfer lifestyle. The brand is considered the second most popular for teenagers in the United States, as of 2008. The site features clothes for guys and girls under the sections “Dudes” and “Bettys,” respectively. There are shirts, jeans, swimwear, underwear, cologne, perfume, and much more. You can also check out the “Cali Style” subsection, which gives pre-selected shirt and pants/shorts combinations with names as suggestions for clothes. In the Lounge, you can check out the company’s advertisements and pictures, as well as songs it purchased the rights to use. You can also get information about how to apply for a job, find local stores, track your orders, and submit your email to get updates on the store’s offers.

Hollisterco.com is a useful shop for fans of both Abercrombie and Fitch and what is considered the Southern Californian surfer lifestyle. The site is decidedly “trendy” and “hip” as a part of its brand image, and teenagers are extremely fond of the brand, as indicated by the recent study. The site’s audience is predominantly female, teenaged, and affluent, and visitors to the site tend to also go to other clothing and apparel websites, including Abercrombie and Fitch’s site, sports and outdoors websites and jewelry and luxury goods websites.