Harvard University, arguably one of the finest educational institutions in the world, is represented in the online world via Harvard.edu. The website incorporates all of Harvard’s scholastic functions as well as serving as an advertising mechanism for products, services, and fundraising.

The demographics of visitors to the Harvard University website are not representative of the public at large. Although 52% of visitors are female, only 13% of visitors are 17 years or younger. Most visitors (68%) have no children, and the income of almost 60% of visitors is $60,000 or more. In fact, almost one-third of visitors have an income of over $100,000.

Over 1.9 million users visit this website monthly, with a peak in traffic at the end of November and beginning of December, presumably coinciding with the end of the school’s semester.

All of the schools within Harvard University are represented online – Business, Law, Graduate, Medical, and Radcliffe, among others. Visitors are offered information on the school as a whole as well as the many influences Harvard has on public policy, medical advances, business, and civil rights. Prospective students can learn more about becoming a member of the Harvard community and apply for admission. Current students can utilize the site to apply for financial aid, find post-graduate employment, sign up for classes, and even taken classes online.